It was a step that was waiting to happen … how long can a person be bullied and not retaliate? By refusing to acknowledge the existence of Pakistani artists in India, Bollywood dealt a ‘blow’ to Pakistan to which Pakistan replied by pulling down Indian films in Cinemas. It all happened after Fawad Chaudhry’s tweet that was posted on Tuesday.
Cinema Exhibitors Association has boycotted Indian content, no Indian Movie ll be released in Pakistan. Also have instructed PEMRA to act against Made in India Advertisements. #PakistanTayarHai https://t.co/9BPo6LIsVB
— Ch Fawad Hussain (@fawadchaudhry) February 26, 2019
Neither Gully Boy nor Simmba is being screened in Pakistan at the moment despite doing well at the local box office; Total Dhamaal was not screened in Pakistan because Ajay Devgn refused to send it to the ‘enemy’ country while producers of Luka Chuppi also backed down due to the current situation.
We agree with the step taken by local exhibitors that was described in detail by Cinepax Cinemas.
— Cinepax Cinemas (@cinepax_cinema) February 26, 2019
The step will take the Cinema industry back but I am sure many Pakistanis like me would hail this step as the situation is getting worse on the borders. Such a step was also taken by the Film industry in Pakistan after the Uri attack two years back but with the current situation, it was inevitable. Once the relationship between the two countries normalizes – most likely after the General Elections in India – I am sure Cinemas in Pakistan will grace Indian films once again.